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Industry News
Interactive revenues have emerged over the past few years to become a major source of revenue growth for digital television:
  • Interactive TV services accounted for 8.7% of BSkyB's turnover during 2004/5, up 15% from the previous year and represented approximately £46 per subscriber per annum (BSkyB 2005 Annual report)
  • There are currently no significant interactive revenues earned from Freeview platforms, mainly due to limitations in their specification and the poor availability and utilisation of bandwidth.
Core Technology
Electra employs a novel, proprietary approach which caches service content and applications to RAM or hard disk memory. No hardware redesign is normally required.

From first use, the device downloads its required software and content over air. The contents of the whole Canister comprising operating system, application software and content will be updated normally overnight. This process will allow Trove™'s service and features to evolve continuously over time in every device, even after device purchase.

Electra's technologies run over an efficient virtual machine based operating system. From first use, each receiver downloads its required software and content over the air and maintains itself up to date continuously. The downloadable nature of Electra's technologies means that it is possible to offer content services and features that can be updated and optimised on a day-to-day basis.

Electra incorporates an over the air entitlement mechanism for both subscription and pay-per-use services.

Electra's technologies are applicable to mass consumer broadcast STB, PVR and IDTV receivers today, and enable the same appliances to transition to wireless internet connection tomorrow.