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Industry News
Interactive revenues have emerged over the past few years to become a major source of revenue growth for digital television:
  • Interactive TV services accounted for 8.7% of BSkyB's turnover during 2004/5, up 15% from the previous year and represented approximately £46 per subscriber per annum (BSkyB 2005 Annual report)
  • There are currently no significant interactive revenues earned from Freeview platforms, mainly due to limitations in their specification and the poor availability and utilisation of bandwidth.
What we do
Electra Entertainment is a unique interactive TV company, providing set-top-box (STB) technology that enables digital terrestrial television (e.g. Freeview in the UK) viewers to experience far richer interactivity than has been available to date.

Electra works with the major manufacturers to dynamically embed special service enabling technology into STBs, PVRs and IDTVs to obtain interactivity on a par with, and in most areas exceeding, mainstream pay TV platforms. Electra's offering will include services such as an electronic programme guide (EPG), TV magazine, games, news, weather, betting, on-screen DVD rental and chat.

Electra's technologies are currently the only one of their type available, with multiple patents pending. They can be included in any type of TV receiver, from the lowest entry level STB to high end personal video recorders (PVRs).

more about the company...
Technology
Electra's technologies run over an efficient virtual machine based operating system. From first use, each receiver downloads its required software and content over the air and maintains itself up to date continuously.

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Content
Electra will offer its first rich media enhanced television service, Trove™, to viewers in the United Kingdom from early 2008. Owners of Trove™ enabled receivers will be able to access games, news, weather, magazines and other interactive content instantly from any channel with one touch of a button.

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