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Industry News
Interactive revenues have emerged over the past few years to become a major source of revenue growth for digital television:
  • Interactive TV services accounted for 8.7% of BSkyB's turnover during 2004/5, up 15% from the previous year and represented approximately £46 per subscriber per annum (BSkyB 2005 Annual report)
  • There are currently no significant interactive revenues earned from Freeview platforms, mainly due to limitations in their specification and the poor availability and utilisation of bandwidth.
Trove™
Trove? will be the first rich embedded media enhanced television service available to DTT viewers worldwide. Owners of Trove? enabled units will be able to access the service instantly from any channel with one touch of the Trove? button on their remote control. The Trove? home screen will present a graphically rich service guide featuring available content and services: EPG, TV magazine, games, news, sports, betting, chat, and commerce opportunities.